Portfolio
Portfolio
Cultura Market is the arbitrage arm of Cultura Innovations, based in Las Cruces, New Mexico. The business sources undervalued new and used inventory, reselling it through retail and online channels to generate steady cash flow.
A part‑time employee continues day‑to‑day operations while Shawn manages remotely from Puerto Rico, using the same sourcing discipline to acquire tools, supplies, and furniture for Shire Village at reduced cost.
Shire Village is a planned cluster of five earthbag “hobbit” homes with luxury baths on a 3.5‑acre hillside property in Toa Alta, Puerto Rico. The project focuses on cost‑efficient, durable construction using earthbags and smart mechanical assistance to reduce labor and build time.
Each home will serve eco‑conscious travelers, fantasy fans, and nature lovers seeking a unique, immersive experience, using platforms like Airbnb and VRBO for bookings. Additional income comes from bundled offerings: on‑site transportation, equipment rentals (surfboards, boogie boards, jet skis), and curated local experiences.
Shire Village Farms is an urban farm concept using vertical hydroponic and aeroponic towers to grow leafy greens, herbs, and other produce on a compact footprint. Starting on a half‑acre, the farm aims to maximize yield per square foot while cutting water use by up to 85–95 percent versus conventional methods.
Revenue comes from fresh produce, dried herbs, prepared salads, and juices sold to local restaurants, grocers, farmers markets, and directly to consumers, with a portion donated to local food banks to support food security in Puerto Rico.
To support both Shire Village guests and farm operations, Cultura Innovations plans a fleet of vehicles and equipment, from cars and SUVs to jet skis and farm tools. These assets serve three purposes: guest transportation, farm logistics, and stand‑alone rental income through platforms like Turo and local partners.
Cultura Media is the marketing arm of Cultura Innovations, created to lower advertising costs for our ventures and to deepen our connections with local businesses and the community. By producing our own content, managing campaigns, and building relationships with partner brands, Cultura Media turns marketing from a pure expense into a network‑building tool that supports bookings, farm sales, and long‑term collaboration opportunities across New Mexico and Puerto Rico.